The Role

We`re looking for an International Digital & Social Executive to join our Marketing team at Unite Students.

Working closely with the International Marketing Manager, you`ll help deliver engaging digital and social content across key international markets, with a focus on China and India. From managing localised content and resident creators to supporting campaigns and partnerships, you`ll play an important role in growing our international brand presence and student engagement.

This is an exciting opportunity for someone with a strong understanding of international social platforms, digital trends and culturally relevant storytelling.

Key Responsibilities

• Support international digital and social campaigns across key markets.
• Create and localise content for platforms including WeChat, RedNote, Weibo, Douyin, Instagram, TikTok and Facebook.
• Manage resident content creators, including briefing, filming support and reposting content.
• Coordinate day-to-day activity with marketing agencies and brand partners.
• Support social listening and customer engagement activity.
• Monitor trends, emerging platforms and audience insights to drive innovation and performance.
• Track content and campaign performance to support ongoing optimisation.

What We`re Looking For

• Native Chinese speaker fluent in Mandarin and English, with strong understanding of the Chinese market.
• Experience managing digital and social campaigns across Chinese and international platforms.
• Strong copywriting, localisation and content creation skills, including video editing.
• Good understanding of social media trends, platform algorithms and audience engagement.
• Organised, proactive and confident managing multiple stakeholders and projects.
• Analytical mindset with the ability to use insights and data to improve performance.
• A collaborative and creative approach, aligned with our One Team culture.

Why Join Us?

At Unite Students, we`re passionate about creating an inclusive and collaborative environment where everyone can thrive. You`ll have the opportunity to work on exciting international campaigns, contribute fresh ideas and help shape how we connect with students around the world.

What You`ll Get in Return

• A discretionary annual bonus so you can share in the company`s success
• 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
• A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
• Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
• Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
• Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!

About Unite Students

Founded in 1991, Unite Students is the UK`s leading provider of purpose-built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.

Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.

People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.

Room for Everyone

We`re proud to be an employer that embraces individuality, and we`re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.

We are US.