The Role

The International Digital and Social Executive supports the planning, creation, and execution of organic digital and social content across key international markets, with a primary focus on China and India. The role involves content creation, content creator management, marketing agency coordination, brand partnership coordination and performance reporting to ensure a consistent and engaging brand presence.

Working with the International Marketing Manager, the role develops commercial-led channel strategies and delivers culturally relevant content across priority markets including China and India. A strong understanding of international student trends, social platforms, and emerging digital opportunities is essential.

What You`ll Be Doing

• Support organic international digital and social marketing campaigns, including localisation, content creation, and paid social, PPC, and online advertising when required.
• Localise content to support brand presence across key platforms, including WeChat, RedNote (Xiaohongshu), Weibo, Douyin, Instagram, Facebook, TikTok, and other relevant channels.
• Manage resident content creators, including briefing, content supervision, reposting, and on-site filming support.
• Manage social listening activities, including liaising with customers, tracking cases, and providing internal and external updates.
• Coordinate with marketing agencies on day-to-day activities.
• Support brand partnerships, acting as a key point of contact between internal teams and external partners.
• Monitor emerging platforms and social trends to drive innovation and continuous improvement.
• Provide support on ad-hoc team activities as required.

What We`re Looking for in You

• Native Chinese speaker, fluent in Mandarin and English (spoken and written), with a strong cultural understanding of the China market; experience or knowledge of the Indian market is a plus.
• Holds the valid working permission in the UK
• Proven experience in digital and social marketing, including planning and delivering campaigns across China platforms (WeChat, RedNote, Weibo, Douyin) and international social channels (Instagram, Facebook, TikTok).
• Strong copywriting, localisation, video film&edit and storytelling skills, with the ability to create culturally relevant content for different markets.
• Solid understanding of platform algorithms, trends, and best practices across both domestic and international social media ecosystems.
• Highly organised, self-motivated team player with strong communication skills and the ability to work collaboratively with internal and external stakeholders.

What You`ll Get in Return

• A discretionary annual bonus so you can share in the company`s success
• 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
• A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
• Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
• Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
• Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!

About Unite Students

Founded in 1991, Unite Students is the UK`s leading provider of purpose-built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.

Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.

People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.

Room for Everyone

We`re proud to be an employer that embraces individuality, and we`re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.

We are US.