The Role

Our fantastic Brand team currently have an exciting opportunity for a Senior Brand Executive to join us in our Bristol office. The team sits within the wider Commercial and Communications function. We`re passionate about all things brand and how we can elevate the Unite Students brand and any sub-brands to be first-in-class in our markets, grow our brand equity and ultimately deliver an amazing branded experience to our prospective customers, customers and partners.

Reporting to the Brand Manager, the Senior Brand Executive will be responsible for the day-to-day management of the Unite Students brand(s), acting as our brand guardian and ensuring that the brand is consistently and appropriately represented across all of our customer and stakeholder channels and touch points.

What You`ll Be Doing

• Managing the day-to-day brand queries and requests from across the organisation, from our local city teams to our central support functions.
• Developing tools, assets and templates to help teams to be on-brand.
• Owning our new brand portal - a self-service portal for employees and external stakeholders - and being responsible for the ongoing education, management of content/assets and regular reporting and analysis to identify where improvements can be made.
• Educating our internal colleagues on how to use the brand codes, guidelines and assets.
• Owning our Tone of Voice (TOV). Ensuring that TOV is consistent across the organisation through guidance and education of colleagues and external agencies.
• Reviewing and finessing copy written by colleagues to reflect our TOV and writing copy to promote brand initiatives internally and externally.
• Working closely with our internal designers, ensuring that our visual style and product design style are correctly implemented.
• Supporting the Brand Manager with the brand audit and compliance programme, ensuring that our brand standards are being met and coming up with a plan to rectify any discrepancies.
• Supporting the Brand Partnership Manager by acting as the first line contact for incoming partnership and sponsorship requests and engagement. Helping identify brands that could enhance our core student offer.
• Supporting the Brand Partnership Manager to ensure that any co-branding with third party organisations is appropriately reflecting the Unite Students brand(s).
• Working closely with internal stakeholders, such as the Sales and Marketing teams, and external suppliers, such as creative agencies or print suppliers, to provide brand guidance and direction.

What We`re Looking for in You

• Proven experience in a brand and/or marketing role.
• Ability to work at pace whilst maintain a high level of accuracy and obsessive attention to detail.
• A passion for brand and a clear understanding of what good branding looks like. Experience previously managing a brand is desirable but not essential.
• Experience in using brand guidelines, assets and Tone of Voice.
• Confidence in copywriting and application of Tone of Voice principles.
• Experience in working with design and creative agencies.
• Professional marketing and/or brand qualification desirable.
• An effective communicator, with strong written and presentation skills.
• Ability to build relationships internally at all levels of an organisation.
• Ability to manage own time effectively, prioritising tasks when required.
• Proven ability to work as part of team or on own initiative.

What You`ll Get in Return

• A discretionary annual bonus so you can share in the company`s success
• 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
• A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
• Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
• Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
• Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!

About Unite Students

Founded in 1991, Unite Students is a FTSE 100 business and the UK`s leading provider of purpose-built student accommodation. You can find us in 25 leading university towns and cities, with 74,000 students calling US home! We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.

Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.

People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.

Room for Everyone

We`re proud to be an employer that embraces individuality, and we`re passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.

We are US.